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Our First Ecommerce Store
Dan’s wife, Jaime worked with a supplement lab to develop a weight loss product. Even though Dan had a day job fixing computers, he worked on selling this product online whenever he had available time mainly at nights and weekends. Fast forward a few months and it eventually took off and he was able to quit his day job so that he could commit full-time work to the marketing this weight loss product.
$8 Million In Online Sales
After a little over a year after the launch of the weight loss product, it generated over $8 million in online sales. They had a huge advantage back then, not a lot of people were advertising online which made the competition very slim. Because of this, it was much easier to dominate the space.
Primary Skills
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The Competition Exploded
After a couple years of dominating the online weight loss space, competitors started forming making it much more challenging to stay on top.
They Had To Change Their Business Model
Because of the overwhelming competition that began forming, the business model HAD to change if they wanted to stay on top. After putting all focus in increasing the ROI and strategic marketing strategies, they implemented major changes and ultimately was able to stay on top.
TWO years later
Two years after changing their business model and four years after their initial launch, their weight loss company remained at the top. They stayed on top because they continued improving their systems, copy and strategies.
It was then that Dan decided to see if they could take this same strategy and see if they could replicate the entire thing into brand new websites, new products, new audiences and new niches.
The rest is history
This ultimately became the entire business for the next 10+ years. The focus became on strategies and methods of finding new products, new audiences, new niches, etc and repeat the methods from the building out the new site to implementing near-identical marketing methods and so on. The system involved a very detailed step-by-step plan on how to launch brand new products.
Dan Starts Mentoring People On How To Start Their Own Online Ecommerce Store
After spending well over a decade of launching multiple, 6, 7 and 8-figure online stores, he decided to start teach people how to do the exact same thing. He spent months developing a coaching program that involves a full-blown curriculum, an online course that literally teaches every single step from start to finish.
About Dan Edmund
Dan Edmund
CEO
Dan Edmund has been doing online marketing for over 14 years now and is the founder of Ecommerce Mastery.
While he is an expert on many different areas of online marketing, his primary focus has been e-commerce.
Him and his team run a large number of ecommerce sites ranging from supplements to gadgets to beard care products and much more.
In addition to that, he runs a viral blog that has over 1 million social media followers.
He currently resides on the beautiful island of Maui with his wife Jaime and their son.